We decided to make a video of us explaining the casting we are going to use for the trailer. Who we are going to use and what kind of clothing they are going to where.
Thursday, 11 December 2014
Tuesday, 9 December 2014
History of Trailers
I have done some research into the history of trailers and i am going to explain the purpose of the them and the conventions they have.
There are three types of trailers:
- Teaser- A short version
- Theatrical Trailer- A long version in movie theaters (cinemas) and on the internet
- DVD Trailer- A medium version, shown on TV and on the internet
Teaser
A Teaser campaign is an advertising campaign which typically consists of a series of small, cryptic, challenging advertisements that anticipate a larger, full blown campaign for a product launch or otherwise important event. These advertisements are called "teasers" or "teaser ads". A teaser trailer upcoming film, television program, video game or similar, usually released long in advance of the product, so as to "tease" the audience.
Movie teasers, unlike typical theatrical trailers, are usually very short in length (between 30-60 seconds) and usually contain little, if any, actual footage of the film. Sometimes, it is merely a truncated version of a theatrical trailer. Teaser trailers are often made while the film is still in production or being edited and as a result they may feature scenes or alternate versions of scenes that are not in the finished film. Teaser trailers today are increasingly focused on internet downloading.
Theatrical
A trailer or preview is an advertisement or a commercial for a feature film that will be exhibited in the future at a cinema. The term "trailer" comes from their having originally been shown at the end of a feature film screening. Trailers are now shown before the film (or the A movie in a double feature) begins,
Movie trailers have now become popular on DVDs and Blu-ray Discs, as well as on the internet and mobile devices. Of some ten billion videos watched online annually, film trailers rank third, after news and user-created video.
Trailers consist of a series selected shots from the film being advertised. Since the purpose of the trailer is to attract an audience to the film, these excerpts are usually drawn from the most exciting, funny, or otherwise noteworthy parts of the film but in abbreviated form and usually without producing spoilers. A trailer has to achieve that in less than 2 minutes and 30 seconds, the maximum length allowed by the MPAA.
Trailer Conventions
- Genre
- Plot
- Short Clips
- Voice-over
- Music
- Cast
- Director
- Studio logo
- Jump cuts
These are all the things we expect to see in a trailer. We also expect to be told how the film will affect us and why we should watch it.
In our group we have discussed what we are going to put in our trailer. We have already sorted out our cast and who is going to play which character. We have our genre and plot sorted out as well because we have been doing lots of brainstorming and recently made our final decisions. We are thinking about voice-overs and whether we should use them, if we decide to use them then we want them to fit in well with the flow of the trailer and the appropriate time to use them, We still need to discuss the type of shots we are going to include and we are also going to start designing our logo.
Wednesday, 3 December 2014
Trailer Analysis- Friends with Benefits
The first trailer I'm going to analyse is Friends with Benefits.
Friends with Benefits was made in 2011 and its about a man named Dylan who meets a girl called Jamie and they both are single but don't want to get into a proper relationship. They decide to become friends with benefits but complications occur with their decision of this. This film is a romantic comedy, so there's going to be relationships and probably break ups but will also make you laugh. I have analysed the trailer and looked at Text on Screen, Sound, Camera Work, Editing and Mise en Scene.
Text on Screen
The first piece of text on screen says 'bad relationships'. This instantly says that this is a romantic comedy because of the word relationships, this would also make you wonder why it starts off with saying this and why there is bad relationships.
Half way through the trailer it says the month when it is released which is 'July', it shows that when this trailer was released it only said the month instead of an exact date.
Sound
The trailer starts off with music playing, its quite an upbeat song and this could link that this is a romantic comedy because it sounds happy and fun. There is non diegetic sound used such as soundtrack and mostly has music playing throughout the trailer. Also, there is diegetic sound used such as helicopters, cars and characters talking, these are the sounds which are included while filming and not added in by editing.
Editing
In the trailer there are a lot of edits used. There are fades which slowly darkens which makes the shot not very visible and will then get lighter again as the next shot appears. Cuts were also used in the trailer and this type of editing make the shots finish quickly and then the next shot will appear straight after. The pace of the editing is quite slow because there isn't any action so there isn't any need for the edits to be fast. The pace of editing also relates to the genre because it's quite slow and laid back, so the edits don't need to be fast.
At the start of the trailer we see an establishing shoot or the city where the film is set.
This gives the audience an understanding of where the film is set and what might happen in this city. It's a good way to start off the trailer because the audience will see where it is set and they can relate to this setting, if they've been there before or if they live there.
There are also over the shoulder shots used and this is when the camera looks over the persons shoulder from behind and this allows us to see the character they are talking to.
This is an over the shoulder shot of the main character. We can see his facial expressions as he talks to her so we can see how he is feeling just by how he looks at her. Although we can't see her face we know they are having a conversation and the next shot will probably show her face as he talks to her, so it's also like a shot reverse shot.
This is a two shot and we can see both of the main characters in the same room. This is so we can see their body language and how they act around each other. It's a good way to see both characters and it's as if we are looking at them and waiting to see what will happen between them.
Camera Work
There is a lot of camera work used in this trailer such as long shots, mid-shots, extreme long shots and more. These shots make the audience see the shots in many different views such as seeing the characters facial expressions or what is going on around them. These also help the audience engage with the characters by what they are feeling, it might also help them relate to the film more.
This is an extreme long shot of the Hollywood sign. This is so the audience can see where they are and in this shot it is easy to identify where they are because it's such a popular place. Also, people can relate to this easily if they have been there before or if they live there. It can be like an establishing shot in a way because of the setting but it is more like an extreme long shot.
This is a mid-shot because we can see the main characters face and the background behind her. This makes the audience see her facial expressions and we can see that she is happy because of the smile she has, so we might think that someone has made her laugh and the audience will be able to relate to this and feel what she is feeling.
Mise En Scene
The two main characters are both working class because they are wearing smart clothing and we see them in the place they work. We can see that the two main characters have well paid jobs because they both work for magazine companies and wear smart, expensive clothes.
There are also a lot of technology props used such as iPhones, iPads and touchscreen computers. This shows that this film has a lot of modern technology used which will be easier for the audience to relate to because they will also have that type of modern technology.
I got these pictures from YouTube which i took screenshots of to show the editing and camera work in the trailer.
Friends with Benefits was made in 2011 and its about a man named Dylan who meets a girl called Jamie and they both are single but don't want to get into a proper relationship. They decide to become friends with benefits but complications occur with their decision of this. This film is a romantic comedy, so there's going to be relationships and probably break ups but will also make you laugh. I have analysed the trailer and looked at Text on Screen, Sound, Camera Work, Editing and Mise en Scene.
Text on Screen
The first piece of text on screen says 'bad relationships'. This instantly says that this is a romantic comedy because of the word relationships, this would also make you wonder why it starts off with saying this and why there is bad relationships.
Half way through the trailer it says the month when it is released which is 'July', it shows that when this trailer was released it only said the month instead of an exact date.
Sound
The trailer starts off with music playing, its quite an upbeat song and this could link that this is a romantic comedy because it sounds happy and fun. There is non diegetic sound used such as soundtrack and mostly has music playing throughout the trailer. Also, there is diegetic sound used such as helicopters, cars and characters talking, these are the sounds which are included while filming and not added in by editing.
Editing
In the trailer there are a lot of edits used. There are fades which slowly darkens which makes the shot not very visible and will then get lighter again as the next shot appears. Cuts were also used in the trailer and this type of editing make the shots finish quickly and then the next shot will appear straight after. The pace of the editing is quite slow because there isn't any action so there isn't any need for the edits to be fast. The pace of editing also relates to the genre because it's quite slow and laid back, so the edits don't need to be fast.
At the start of the trailer we see an establishing shoot or the city where the film is set.
This gives the audience an understanding of where the film is set and what might happen in this city. It's a good way to start off the trailer because the audience will see where it is set and they can relate to this setting, if they've been there before or if they live there.
There are also over the shoulder shots used and this is when the camera looks over the persons shoulder from behind and this allows us to see the character they are talking to.
This is an over the shoulder shot of the main character. We can see his facial expressions as he talks to her so we can see how he is feeling just by how he looks at her. Although we can't see her face we know they are having a conversation and the next shot will probably show her face as he talks to her, so it's also like a shot reverse shot.
This is a two shot and we can see both of the main characters in the same room. This is so we can see their body language and how they act around each other. It's a good way to see both characters and it's as if we are looking at them and waiting to see what will happen between them.
Camera Work
There is a lot of camera work used in this trailer such as long shots, mid-shots, extreme long shots and more. These shots make the audience see the shots in many different views such as seeing the characters facial expressions or what is going on around them. These also help the audience engage with the characters by what they are feeling, it might also help them relate to the film more.
This is an extreme long shot of the Hollywood sign. This is so the audience can see where they are and in this shot it is easy to identify where they are because it's such a popular place. Also, people can relate to this easily if they have been there before or if they live there. It can be like an establishing shot in a way because of the setting but it is more like an extreme long shot.
This is a mid-shot because we can see the main characters face and the background behind her. This makes the audience see her facial expressions and we can see that she is happy because of the smile she has, so we might think that someone has made her laugh and the audience will be able to relate to this and feel what she is feeling.
Mise En Scene
The two main characters are both working class because they are wearing smart clothing and we see them in the place they work. We can see that the two main characters have well paid jobs because they both work for magazine companies and wear smart, expensive clothes.
There are also a lot of technology props used such as iPhones, iPads and touchscreen computers. This shows that this film has a lot of modern technology used which will be easier for the audience to relate to because they will also have that type of modern technology.
I got these pictures from YouTube which i took screenshots of to show the editing and camera work in the trailer.
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